Painting the balance sheet red
Specialist paint manufacturer, Valtti, aspired to shake up the UK paint market and asked Whitespace to create a completely new brand for its interior paint range, Liquid Imagination, aimed at interior designers and specifiers. We created a unique web presence supported by Pay Per Click advertising.
“The website has completely transformed the way our company is seen in the marketplace. It’s quite incredible actually.”
The result? Sales increases peaking at 932% year on year. As Jamie Hancox, MD, puts it, “The website has completely transformed the way our company is seen in the marketplace. It’s quite incredible actually.”
The campaign and website was so successful, it was a finalist in the online excellence category of the Marketing Society awards in 2009.
