The Scottish Government – The World Wide Ceilidh

Project Details

Project Team

Meet the Whitespacers

Visit Project

Join the dance

Scotland’s official online gateway is scotland.org and Whitespace are the creative power behind it. Having worked on this site’s predecessor (Friends of Scotland) since 2001 (and accumulating three or four feature articles a month over that period), Whitespace has gathered a vast collection of Scottish content.

“Upload your photo via the web-cam, personalise your outfit and share your dance on twitter or facebook – what are you waiting for? - get dancing!”

As part of our campaign work for St Andrew’s Day, Hogmanay and Burn's we designed a viral interactive, allowing people to upload a picture, personalise their outfit and join the largest world-wide ceilidh. Fully linked with social media websites so people can easily post a link to themselves on their profile. So far we have over 3,500 couples dancing and this is without any advertising.