We know the score
We’re not saying we’re competitive but it’s nice to know your work is demonstrably better than the competition. Our drug work for Know the Score, aimed at the parents of potentially vulnerable teenage kids, demonstrated how potentially intriguing and appealing drugs can be for their offspring.
The shocking fact is that more than half of all 15 year olds have been offered drugs in Scotland. Our online campaign had an interaction rate of 25% and achieved more than 750,000 click through’s to the website.
