Listen to the earth
The Scottish Government commissioned Whitespace to develop a website and online advertising campaign to support the Go Greener initiative and above the line advertising campaign by Newhaven featuring Mr Earth. Aimed at changing our behaviour and encouraging people to take positive steps towards a greener Scotland.
The innovative rich media banner advertising included a series of online exclusive promotions in partnership with green brands like Ecover, offering free products such as low emission light bulbs and competitions to win things such as wind-up radios. The interaction rate for the online advertising was in excess of 30% and the Go Greener campaign achieved a significant number of sign-ups.
