Cheers
Drinking alcohol to excess is a significant and problematic aspect of the Scottish culture. This website aims to engage with, and inform its audience of the dangers of over-indulgence through a host of interactive features, interesting factual content, and advice and support across the spectrum of alcohol's effects and how it impacts on our lives.
“Winner of best public sector website and low budget online advertising campaign at the DADI awards 2007”
The website was supported by an online advertising campaign which increased traffic by nearly 300%. The online advertising was both gender and time specific, making the displayed content relevant to the viewer. The drinking time machine proved the most popular interactive, channelling visitors to the facts about short- and long-term effects of alcohol. The campaign won several awards including best public sector website and best low budget online advertising campaign at the DADI awards.
