Getting into the spirit
“Choosing the right whisky is a personal experience, with a myriad of factors affecting the final decision. The Spirit Cellars whisky selection engine offers a guiding pathway through a minefield of choice, enabling us to pair whisky fans with the right single cask malt and ultimately ensure they get the most from their membership.”
The selection engine utilises technology which was developed for the computer dating industry – a range of widgets such as MoodBot, Palate Equaliser and the Phrenology Lab that assess frame of mind, personality, palate preferences and favourite flavours to help members of the Society find their ideal dram.
The technology, licensed from New York-based Transparensee, has never been used outside the USA before. State-side it drives fuzzy searches to find the closest match to an ideal date, restaurant or rental property and we thought it would work brilliantly for matching users to their perfect tipple.
The Discovery Search Engine uses keyword analysis to give each whisky a weighting on 8 flavour profiles based on keywords in the tasting notes - these are then fed into the Discovery Search Engine which drives all the closest match results for the widgets.
www.smws.com/the-spirit-cellars
