Capturing Thai true balance for Chang beer
Chang beer is already well known in it’s native Thailand and many who have travelled there have fond memories associated with their travels of drinking a cold Chang beer on the beach.
Chang needed an online environment that could connect with this global audience while reinforcing the brand values of achieving a harmony through good work / life balance and seeking out new experiences.
Whitespace created a look and feel that reinforced the brand values and engaged with consumers in a worldwide community of people sharing their memories of Chang beer. Users can upload photos or video and also light a virtual lantern in the sky sharing their memories of Chang.
www.changbeer.com
