So simple; it’s genius!
The success of Genius Gluten Free bread has been overwhelming, and the main reason for that success must be the outstanding nature of the product. It’s the first bread for Gluten intolerants that actually tastes good, and is the result of literally hundreds of recipe experiments by food-loving mum, Lucinda Bruce-Gardyne, whose children suffer from food allergies.
But without great marketing, great products are by no means certain of success. Our client, backed by marketing experts, Chartered Brands, had embarked on a highly successful distribution strategy but wanted to underpin its retail distribution with a direct subscriber base and ultimately an online e-commerce functionality that would allow them to sell bread direct to consumers, online. That’s exactly what we did with 50% of site visitors (some 5,000 a month) immediately signing up as online subscribers. The online shop is on its way and Genius has a direct link to thousands of customers who simply love their product.
In a word, Genius.
