"Bank of Dave"
Self-made Burnley businessman David Fishwick is determined to prove that there can be an alternative to the high street banks.
His big idea? To set up the “Bank of Dave” and by keeping costs down so he can pay people more interest, he hopes to get his “bank” into profit in 180 days, give the proceeds to charity and show that banking isn’t rocket science.
With the series running on Channel 4 in July 2012, they asked us to design and build a straightforward scrolling interactive to explain how Dave’s approach compares with high street banks.
In the first week, the interactive had a 37% completion rate, so it looks like many Channel 4 viewers now understand the banking system.
That’s the simple bit done. We’ll leave the rest to Dave.
Have a look at www.channel4.com/programmes/bank-of-dave/articles/daves-story
Marie James, Producer, C4 Online
"It's been a real pleasure working with Whitespace on Bank of Dave. They brought intelligence and design clarity out to play to produce a beautiful story illustrating precisely what makes Dave's proposition enticing"
