The world’s most precious asset
Following deregulation of the water market in Scotland in 2008, Business Stream is now the leading provider of water and waste water services to business in the UK.
Our brief was to improve customer experience online and provide a platform to better help Business Stream continue to develop the B2B water market.
Following an in-depth strategic and customer review, we developed an online approach that focussed on SEM and core KPIs for the business aligned to customers needs. The resulting work involved improving the quality of content to support search activity and usability of areas such as navigation and transactional forms to improve customer journeys and conversion rates.
Since launch, overall transactional conversions have more that doubled with some aspects increasing hitting an increase of 400% and 600%. The redesigned forms have also shown an abandonment rate reduction of 50%.
With the added inclusion of new branding featuring Howie (the public face of Business Stream), the website is now in good shape to support online on and offline marketing activity to drive traffic and the resulting online transactions and subsequent conversions. We’ll raise a glass (of our most precious asset) to that!
