Fancy £25m interest free?
Bank of Scotland Corporate wanted to be known as the entrepreneurs’ bank and was interested in creating opportunities to reach this elusive, but important, growth market. An opportunity arose to team up with The Sunday Times to run a challenge competition that would identify ‘Entrepreneurs of the Year’ on a regional basis. Each of the five regional winners would receive £5 million in interest-free funding.
Whitespace was tasked with creating the promotional website and ensuring that all of the updates at each stage of the challenge were carefully managed. The site included a profiling quiz to find out what kind of entrepreneur each of the entrants was, along with case studies and useful advice for the entrants.
The campaign was supported and driven by a series of online banner advertisements, which included innovative video content and ran extensively on the Bank’s own Corporate website and on Times online.
