Tried and tested
The brief was to design a campaign for the well-established Jerzees range of polo shirts for Russell Europe. Targeted at distributors throughout Europe, the objective was to maintain and improve sales. We devised an integrated campaign comprising direct mail, advertising and viral marketing which revolved around the concept of an extreme testing team.
Four low-budget films were produced specially for online broadcast, which resulted in click-through rates of 23% from the European email campaign.