Email marketing

58 emails? I was only gone an hour

We get too much email, you probably do as well. But, we also have our favourite email subscriptions and brands for whom we don’t immediately hit delete. To ensure your email marketing is reaching your audience you need to ensure it:

• is personal and relevant, including high quality written content;
• has clear next steps and a link to unsubscribe;
• supports your other marketing communications;
• is sent to the correct email addresses;
• looks good no matter what system your audience use to access their email; and
• is easy to manage and measure.

By following these steps you should avoid most of your email communication being caught by spam filters or being deleted without ever being opened.

Questions?

To discuss how email marketing could be better used as part of your marketing communications, call Iain on 0131 625 5500.