Brand

Identity | Creation | Evolution | Development | Guidelines | Implementation

The wiggle in your walk and the giggle in your talk

We create new brands and review existing brands to make sure they are still fit for purpose, updating and developing when it will deliver a business benefit.

Your brand is who you are, internally and to your audience. It’s everything you do and the way you do everything – not just the way your ‘logo’ looks and the colours you have to use.

Oh baby that’s what I love

We need to get to the heart of your organisation; business objectives; products, services and/or offer; markets; competitors; audience; and audience needs. (How we do this is covered under strategy.) This knowledge means we can develop a brand positioning sometimes shown as a brand wheel.

From this, a creative brief will guide design concepts and development of your brand, resulting in updated or new brand guidelines including a comprehensive toolkit from fonts to tone of voice. At this point we will discuss how best to apply and activate your brand.

This could range from: applying these new guidelines to your marketing communication collateral, to ensure you are self-sufficient well into the future; to developing a fully integrated campaign to launch or re-energise your brand.

Our brand identity and development work

See some examples of where we've created new brand identities, developed existing brands and activated brands within integrated campaigns.

Questions?

To discuss how we would create, manage or develop your brand, call Iain on 0131 625 5500.