Brand identity creation, management and development

The wiggle in your walk and the giggle in your talk

It’s far too easy to fall into marketing bingo lingo when talking about a ‘brand’ – in fact our title ‘brand identity creation, management and development’ is quite a mouthful. Sorry. Talking about brands is necessary because:

1. Your brand is who you are, internally and to your audience. It’s everything you do and the way you do everything – not just the way your ‘logo’ looks and the colours you have to use.
2. As well as creating new brands, we also review brands to make sure they are still fit for purpose, updating or developing.

Oh baby that’s what I love

We need to get to the heart of your organisation; business objectives; products, services and/or offer; markets; competitors; audience; and audience needs. (How we do this is covered under research, strategy and planning.) This knowledge means we can develop a brand positioning sometimes shown as a brand wheel.

From this a creative brief will guide design concepts and development of your brand, resulting in updated or new brand guidelines including a comprehensive toolkit from fonts to tone of voice. We can then apply these guidelines to your marketing communication collateral, including templates, to ensure you are self-sufficient well into the future.

Questions?

To discuss how we would create, manage or develop your brand, call Iain on 0131 625 5500.