Introducing the fabulous brew conceived by Hugh

Whitespace have just launched the Hugh Tennent campaign website. The website supports the new ad campaign from Tennent’s telling the outlandish but true story of Hugh, the co-founder and creator of Tennent’s Lager.

The new 60 second TV ad brings the 22-year-old’s eccentric spirit and gritty determination to the fore, as he sets out his visions to produce lager in Scotland – with a cynical local media deriding his plans as ‘a madman’s dream’.

As well as showcasing the TV ad the Hugh Tennent website gives people the chance to help Hugh on his Quest to Pour the Perfect Pint in an interactive game set in his travelling chest (don’t worry if you watch the ad it all makes sense!). Successfully completing this point and click adventure also puts you in with the chance of winning a limited edition pint glass with the iconic red ‘T’ for Tennent’s replaced by an ‘H’ for Hugh.

Hugh Tennent is seen in the TV ad sporting a marvellous moustache. As an added bonus the campaign website let’s people take a look inside his gallery of Marvellous Moustaches and add their own image and comes complete with choices of moustache and hats.

The Hugh Tennent campaign website is supported by a full schedule of online and mobile advertising also produced by Whitespace along with ongoing management of social media and buzz tracking for Tennent’s Lager.

Meet Hugh at: www.tennents.com/hughtennent