Genius - great products make for great work

For those of you following on Twitter, you will already know about this new project from Whitespace for Genius gluten free bread. It launched just over a week ago and the response has been fantastic, both for the product itself which is available in Tesco, but also for the website.

Quote from the website: "I have just tried my first taste of real bread in over 15 years" This is just one of many.

Client quote "Your team handled the process very professionally delivering great ideas, on time and in budget".

Pretty good all round then. The website has been designed with search in mind from the beginning; 1 in 100 people suffer from Gluten intolerance and the search volumes in the UK alone are pretty huge. The architecture and site content were optimised to capture this site traffic, and we want people to interact and get in touch.

We even created a fun little video to tell the brand story, watch it here.

If you know someone who is Gluten Free, then give them some of this bread – they will be your friend forever, such is the power of Genius!