If IFA's didn't exist
DM Leslie & Pentleton, an Edinburgh-based IFA, took the bold move to explain within a printed brochure just what people really think of IFA's (preconceptions of course).
These formed the basis of a brochure targeted at solicitors, accountants and other business introducers. This fresh and humorous approach has achieved a great response and a really warm reaction. An IFA without independence is worth FA.
Scottish Design Award 2006, Winner: Best Promotional Item.