We have just finished a new gateway page for Bank of Scotland. This page is designed to channel the user to the correct arm of the Bank, be it Personal, Private, Business or Corporate. The page features rollover content for each of the areas, allowing you to get an overview of the products and services before making your selection. It also allows the marketing teams flexibility in terms of updating key information and new promotions in each individual area.
According to Google, 82% of site visitors use site search to find the information they need, so the new gateway includes a group wide search facility. This is the first time the Bank of Scotland has implemented a search facility that looks for products and services across all business areas of the organisation.
