whitespace - space for thought

As part of the Scottish Government’s National Programme for Mental Health and Wellbeing a social networking BEBO page has been developed to promote positive mental health to young people.

After discussion with a young person’s mental health group, Whitespace were appointed by the National Programme to develop an animated character that young people can relate to and, in May 2006, funky 15-year-old Positive Pete was born.

To introduce Pete and his dog Patch, Whitespace developed a series of short films focused on promoting positive mental health using different everyday scenarios. The “Sleeping in” film looks at how listening to music can make you feel good. “The Date” film looks at the romantic dilemmas that can arise during teenage years and allows Pete’s friends on Bebo to vote for “The Date” that Pete should take Annie his new girlfriend on! Part II of The Date is coming very soon…

Digital Director at Whitespace Russell Stout said: “It was great to work with an organised group of young people like this and give them the tools to help get a positive mental wellbeing message out to their peers.”

Following client recommendation, Whitespace has been appointed without tender to handle all branding, marketing and online activity for leading UK training company Leaps and Bounds. Leaps and Bounds currently develop accelerated learning programs, targeting opportunities within large blue chip clients such as O2 and Scottish and Southern Energy to improve customer service and induction techniques. They are an ambitious and progressive company and they have a really strong business offer, which is not currently reflected in their marketing material.

Creative Director Iain Valentine said: “The Leaps and Bounds team are true examples of people living their brand, the enthusiasm and energy they emit is astounding”

Caroline Esterson Chair at Leaps and Bounds said “we were thrilled to be introduced to Whitespace. Through their stimulating questioning, they instinctively found our essence and have represented this visually and through language in our website and beyond. After years of searching they were the first company to do this and we look forward to continuing our dynamic work together.”

The website can be viewed at www.leaps-bounds.co.uk.