Building on a long-term relationship with Russell Europe, Whitespace is set to launch a campaign focused on a new Vintage clothing range within the Jerzees Colours brand. Jerzees Colours is already established in the market as a funky, fashionable range and the Vintage garments will only further this. Targeting decorators and distributors and their customers, primarily across Northern and Southern Europe, the campaign will run in five languages and cover, branding, advertising, print, packaging, sample garments, promotional items and a flash website.
Kirsty Anderson, marketing manager at Jerzees Colours said “Vintage fabric is new to our industry, which created a two-pronged challenge. It was important for us to create a campaign which built a buzz in our industry, but equally we wanted to educate our customers; to help them understand what Vintage is all about, and what decoration techniques best suit the garments.”
“Initial market feedback to the campaign has been very positive – we’re very pleased with the finished products.”
Whitespace Creative Director Iain Valentine said: “This is an important range for Jerzees Colours and the creative across all media, is both market leading and a lot of fun!”
The website can be viewed at www.jerzeescolours.com/vintage.
